Minotti brings two distant worlds closer together: Brianza and China.
After Beijing, Shanghai and Chengdu, the company specialized in interior design arrives in Shenzhen and Xiamen, with the recent opening of two new flagship stores.
The store in Shenzhen has an area of about 1000 m2 and is located in one of the city’s most dynamic residential complexes, where growing interest has developed in recent years regarding premium design. The project has been done by the in-house creative division at Minotti HQ and by Domus Tiandi, an excellent local dealer in the high-end furnishings sector, already collaborating with Minotti in Shanghai and Beijing.
Inside the flagship store style and refinement are perfectly in tune with exceptional works of art and accessories, selected by Domus Tiandi to make Minotti interact with Chinese culture. The store has two levels, both featuring the presence of a large fireplace, a recurring feature of Minotti’s settings, inspired by the original hearth found in the home of the Minotti family in Meda.
The retail space enables visitors to discover the concept and philosophy of the brand, thanks to a voyage through the reproduction of various settings, including living areas, a dining room, a studio and a master bedroom.
The opening ceremony of the flagship store at Xiamen was an opportunity to celebrate the new partnership with the renowned dealer Casa Bella, guided by its owner Sharron Ho. The new store has an area of 1100 m2 on two levels, and stands out for a concept marked by games of light and shadow.
The two openings come prior to another new store to be opened in Xi’an in the fall.