“PROVASI 1913 is the new face of a company oriented towards the future, also thanks to the entry of younger generations at Provasi, where fine cabinet making and the production of classic furniture are now joined by the creation of bespoke projects, in which the company’s heritage is placed at the service of design. From furniture to fabrics, bedrooms to kitchens, PROVASI 1913 offers solutions for a complete custom decor.”
This is how the president Roberto Provasi announces the rebranding operation of the company, which has led first of all to a new name, from Provasi to Provasi 1913 (the year of birth of the founder of Provasi), followed by an updated logo. The new company now controls three brands: Provasi, More Provasi and Kitchen Line.
The headquarters of the historic luxury interior firm is in Seregno (MB), and has been recently expanded to reach an area of 10,000 m², of which 3500 are set aside for the manufacturing facility, which includes an even more sophisticated polishing division and starts with fine woodworking, in a mixture of traditional workmanship and cutting-edge technologies.
The showroom space covers an area of 1500 square meters, to display the bestsellers and new developments of the Provasi and More Provasi brands: two very different styles, but with a single objective, paying tribute to the luxury and heritage of fine cabinet making.
The company has decided to subdivide the space into multiple settings, creating elegant, refined atmospheres that embody various lifestyles and bring out the value of fine workmanship that has set Provasi apart since the 1970s.
Woods and fabrics are the protagonists of the Provasi living zone, with paneling in pale and pastel hues to enhance the precious handmade carvings, and exceptional velvets to dress up spaces with glowing softness. The spotlight in the dining room is on the maple table, while the bedroom zone features a bed with remarkable French allure, in tune with the feminine chromatic symphony in this space.
More Provasi has contemporary lines and eclectic tastes, based on unusual, even daring but highly successful combinations. The space is defined by silhouettes that add geometric rhythm to the walls.
Sinuous sofas in crafted chenille, nubuck and jacquard fabric adorn the living area; the dining zone hosts a table composed of a patchwork of ash briar on the top, with inlays of brass and mirror-finish steel for the legs.
Nubuck is also used for the bed, accompanied by dressers and bedside units in eucalyptus.
