A refined building with an industrial look at Old Street 61-67, in the heart of Clerkenwell: this is the location of the first new showroom of Iris Ceramica Group in London. Opened on 20 June, it is a headquarters with displays, but also a gathering place to find inspiration for projects.
The showroom created by the Florence-based architecture and design firm Area 17 has three levels for an overall area of almost 600 square meters. For the first time, it brings together all the products of the group’s various brands: Ariostea, FMG Fabbrica Marmi e Graniti, Fiandre Architectural Surfaces, Iris Ceramica, SapienStone and Porcelaingres.
“Everything you are able to observe in our new gallery can be produced and purchased: from the surfaces to the furnishings to the objects,” said Federica Minozzi, CEO of the group, during the opening. “Our objective is not to grant visibility to our entire range of offerings, however, but to create beautiful, functional and efficient solutions. I hope this showroom can soon become a reference point where architects and designers can meet to exchange ideas, to interact and find inspirations.”
Mission accomplished: the space illustrates the versatility of ceramic materials through interior design solutions that accompany visitors in their discovery of the multiple and original applications of porcelain stoneware.