A special view of the skyscrapers and streets of Manhattan, and an exclusive space that occupies 450 m2 of display areas inside a historic building at 152 Madison Avenue. This is the new home of the American affiliate of Promemoria, the Italian luxury furniture brand.
It is the second showroom opened by Promemoria in New York; the first, launched in 2011, was the debut Promemoria flagship in the United States. Today the old space has been replaced by the new one, which is twice the size of its predecessor to offer a wider overview of the collections and the custom design of Promemoria.
With the opening on Madison Avenue, Promemoria sets one of its main objectives as consolidation of relations with American clients, along with the start of new collaborations, not just in the residential field but also in the nautical world and the luxury contract sector.
Located in Manhattan, in the heart of the emerging design district, the new Promemoria showroom is on the 17th floor of an Art Deco building, where the interiors have a unique atmosphere and great charm. The furnishings and complements by Promemoria fit elegantly into the context, thanks to their classic-contemporary style based on neutral colors and special materials like wood, velvet, leather and metals.
A truly exceptional location where the new collections are combined with historic and iconic creations of the brand, to offer clients an overall experience of ‘casa Promemoria,’ the display concept that represents the fulcrum of the brand’s philosophy. Among the excellent pieces, the new Pullman modular sofa and the Pervinca chair, seen in a living area completed by the iconic Bacco bar cabinet.
For the dining area, the choice has gone to the Tornasole table with the Bilou Bilou chairs covered in velvet, while in the bedroom zone the protagonist is the Frou Frou bed with its ample forms, finding ideal company in tandem with the Kalypso make-up table.
With an extensive sales network in various countries all over the world, Promemoria – besides the new space in New York – has monobrand showrooms in Milan, Paris, London, Moscow, Munich, Hamburg, Hong Kong and Warsaw.