Davide Colli, the COO of Ceramiche Piemme, had made up his mind: the encounter in London during Clerkenwell Design Week would not take place in just any hip location, but in the offices of Benoy, with an enviable group of speakers, as the tangible sign of the brand’s focus on internationalization, but also of its will to transform itself into a leader in the field of surfaces and decor, with its own recognition factor in the residential and contract sectors.
The conference in London featured Andy Piepenstock (design director of Benoy, already in collaboration with Davide Colli since his long experience with Dalziel & Pow, and the bearer of an interior design approach that perhaps was still lacking at Benoy), as well as the design columnist of the New York Times Alice Rawsthorn and Cristina Morozzi, who requires no introduction.
60 minutes to narrate a strategy, and to hear supportive statements from the world of architecture and interiors, confirmed by Alice Rawsthorn and Cristina Morozzi. Almost in a temporal overlap with Clerkenwell, in New York the event NYCxDesign was taking place, and here too Piemme was involved in some positive developments: the Shades collection by Milan-based designer Gordon Guillaumier won the prize for the “Best Hard Flooring Product.” Yet another outcome of the brilliant choices made by Ceramica Piemme in the recent past.
The Piemme Ceramiche formula truly covers all the bases: product, distribution, sustainability, alliances and energy. All offered in a very natural, very straightforward way. Probably because “Design is an attitude,” as Alice Rawsthorn has titled her book. And the company based in Maranello is demonstrating plenty of attitude and spirit, in tangible terms.
