BBC experience: contemporary living

London’s Television Centre, the former headquarters of the BBC in the heart of White City, is transformed into a high-end hub featuring private Mid-Century Modern homes, gourmet restaurants and the new Soho House private members’ club. All under the watchful eye of the iconic golden Helios statue

One of London’s most symbolic landmarks has reopened its doors: Television Centre, former HQ of the BBC, reinvents itself with one of the most complex mixed-use development projects in the British city, a joint venture between Mitsui Fudosan, AIMCo and Stanhope.

The Helios
The Helios

This nerve centre of information now showcases a sophisticated vision of living based on the masterplan of Allford Hall Monaghan Morris (AHMM), winners of the RIBA Stirling award, which has preserved the historic charm of the original building.
Composed by Suzy Hoodless, the interior design of the private residences in the Grade-II listed building, which faces the iconic courtyard dominated by the statue of the Sun God, and in the new Crescent, with its views over the enchanting Hammersmith Park, is inspired by the original design of Television Centre, i.e. Mid-Century Modern in style but sensibly revisited to guarantee smart homes suitable for contemporary lifestyles.

Living, Television Centre
Living, Television Centre
Living, Television Centre
Living, Television Centre

It features a mix of carefully-selected elements and furnishings like the lightshade created by Verner Panton, the Tulip vintage pink marble table by Eero Saarinen and the Foglio wall lamp designed by Tobia Scarpa in the 1960s for Flos.
“We are delighted to have officially inaugurated Television Centre, open to the public for the first time”, comments Alistair Shaw, Managing Director of the centre.

Bedroom, Television Centre
Bedroom, Television Centre
Kitchen, Television Centre
Kitchen, Television Centre

“A location dedicated to the community that has preserved a strong BBC influence inside featuring spaces dedicated to housing, work and free time”, with its creative areas, hotels and trendy restaurants. Surrounded by the headquarters of BBC Worldwide and the three original television studios – managed by BBC Studioworks – which continue to honour their powerful legacy by recording the nation’s most popular programmes: The Graham Norton Show, The Russell Howard Hour, Mock the Week, The Jonathan Ross Show, The Last Leg and Sounds Like Friday Night.

Clock, Television Centre
Clock, Television Centre

An exclusive new address populated by sophisticated eateries like Bluebird Café White City, Homeslice, Patty&Bun, The Allis, A Bayley & Sage, the Kricket restaurant, with the opening of its biggest location, and a three-screen cinema. In addition to Soho House’s most recent private members’ club: the swish White City House with its 45-room boutique hotel, large gym and cocktail bar open to the public. An original and unexpected delight.

 

 

 

Lobby, Television Centre
Lobby, Television Centre
Television Centre
Television Centre