Bloom Baby Bloom

In the Chelsea Flower District the new Moxy seeks a link with the community by offering multifunctional spaces, different types of bars and restaurants, Italian culinary culture and decor, and an ‘urban jungle’

Moxy lobby
Moxy Chelsea, The Fleur Room

The rooftop bar The Fleur Room on the 35th and upper floor of the new Moxy in the Chelsea Flower District – the third New York address of the brand of Marriott Group – is full of visual stimuli, thanks to the panoramic view of the city, and the ‘layered’ decor by Rockwell Group and TAO Group: full-height windows, vaulted ceilings, blown glass lamps with droplet forms, hypno-geometric patterns, velvets and floral motifs in the seating  and carpeting, a bar clad in copper, bronze details, vertical facings in dark hues, and a sparkling disco ball salvaged from the famous club Vertigo. The lights are dim to enhance the view of the metropolis.

Moxy Chelsea, The Fleur Room
Moxy Chelsea, The Fleur Room

The tower has a facade in Corten and large glazings, the better to ‘absorb’ the city and natural light, by the New York-based architecture firm Stonehill Taylor, just one of the names in the solid design team assembled for the Moxy, alongside the real estate developer Lightstone, The Rockwell Group for the interior design of the communal spaces, Yabu Pushelberg for the 349 rooms and the Mondo suite on the 32nd floor, and TAO Group for the concept and management of the bars and restaurants.

Moxy Chelsea, The Fleur Room

On the way down from the top of the tower to 6th Avenue, the Fleur Room is just the first of a wide range of sociable spaces incorporated in the layout of the latest Moxy, opened in February in the Chelsea Flower District for a target of informal, young and dynamic travelers, but also for the surrounding community.

Moxy Chelsea, Conservatory

A so-called ‘macro-amenity’ hotel that seeks a close bond with local residents precisely through a series of multifunctional facilities, for meeting, working, dining and parties, open to the outside world not only in a metaphorical sense, since there are also outdoor spaces.

The entrance towards the reception is through the small Putnam & Putnam Flower Shop designed by Yabu Pushelberg as a ‘botanical library’ with flowerpots along the walls, reached by ladders, while the large glazings that open encourage entry in the Feroce Caffè, which is tripled – thanks to collaboration with the Roman chef Francesco Panella – with a Bar Feroce and a Feroce Ristorante on the ground floor.

Rooftop bar Moxy, Chelsea Flower District
Moxy Chelsea, Feroce Restaurant
Moxy Chelsea, Feroce Bar

The large lobby on the next level is a completely transparent high space, transformed into a sort of ‘secret garden’ furnished to host various types of multifunctional group areas, with floors and surfaces in Italian terrazzo. The configuration of the areas can vary, with diversified, comfortable decor full of ironic touches and plants.

Rooftop bar Moxy, Chelsea Flower District
Moxy Chelsea, Feroce Bar



Stonehill Taylor

Interior Design
The Rockwell Group, Yabu Pushelberg

Dining and drinking concepts
TAO Group

Photo Credits
Michael Kleinberg