Forums, master classes, seminars, round tables, one-to-one encounters… A cycle of meetings and updates with a single aim: to generate relations. This is the background of Real Estate Design Forum organized by FederlegnoArredo Eventi, held in Shenzhen on 13-14 June.
As the first Italian event totally focused on the real estate sector in China, the two-day program brings the leading players of the two markets together: architects, interior designers, developers, real estate firms and leading companies in China, and Italian manufacturers.
While the main thrust of the event is to generate business opportunities, it also represents a moment for cultural debate, inspiration and education. The Forum – coordinated by Prof. Li Xiangning, curator of the Chinese pavilion at the Venice Architecture Biennale 2018 – is structured in moments of dialogue and discussion on emerging trends and growth of the real estate sector in China, including four conferences and two master classes with famous local studios like Crossboundaries, Naturalbuild, Interval Architects, Lacime Architects and Urbanus, as well as outstanding international speakers like Aldo Cibic.
These initiatives are followed by one-to-one encounters between Italian companies and a selected group of 80 players in the sector, aimed at facilitating collaborations between large Chinese firms and Italian manufacturers.
A synergy that has been in progress for some time, but whose enormous potential has yet to be fully explored. Just consider the fact that since 2012 Italian exports to China have tripled (+207%), while over the last year the growth rate reached +4.6%; China is the first country from which Italy imports, and the seventh for exports of Made in Italy in the system of furnishings and lighting (source: Centro Studi FederlegnoArredo)
“Italian design can provide not only an effective tool of differentiation in an increasingly competitive market, but also and above all a source of inspiration to formulate new habitat models for China in the years to come – FederlegnoArredo reports. – At the same time, there is a growing need for Italian companies to learn about and investigate the dynamics of the contract sector in China, with an eye on intercepting its enormous growth potential.”
The stage for these actors of excellence will be the International Art Design Center (iADC) and the connected Design Museum, opened last November. Part of an innovative urban area of over 1.5 million square meters promoted by the Chinese investment group ManJingHua, the shopping mall contains over 60 monobrand showrooms of Italian firms, thanks to a collaboration agreement signed by FederlegnoArredo Eventi.