The outdoor world of Dedon invades Manhattan in a new showroom in the D&D Building. A large space – as much as 560 square meters – that enables visitors to enter the Dedon universe, discovering its products and meeting its experts.
“New York has been at the center of our North American expansion since we opened our first showroom in the United States, almost 10 years ago,” says Jan van der Hagen, CEO of Dedon: “The new space in the D&D Building permits us to help the lively community of professionals and dealers in the Big Apple, providing them with a vivid, engaging experience of our brand.”
The project by the studio GamFratesi features brick walls, wooden structures and a range of colors that bring warmth to the natural lighting. A large sample wall displays the entire range of Dedon fibers.
“We are enthusiastic about this warm, open space flooded with light, as envisioned by Stine Gam and Enrico Fratesi,” says Sonja van der Hagen, Chief Creative Officer. “It is the perfect backdrop in which to display the complete range of our offerings, including the beautiful 2019 collections designed by Barber&Osgerby, Werner Aisslinger and GamFratesi.”
Among the new proposals, the showroom features the Mbrace collection by Sebastian Herkner. This series of poolside furnishings stands out for the use of Dedon fibers, a solid teak base and captivating design that enhances the soft lines of the seating.
Another stand-out is Nestrest by Daniel Pouzet & Fred Frety, which has immediately become an icon of contemporary design. A cocoon that provides a bed, outfitted with a series of cushions and a fiber weave, as a way of finding refuge from the rest of the world.
French designer Jean-Marie Massaud has created Seax for Dedon, a collection composed of folding armchairs and footrests, as well as a series of dining and coffee tables. Finally, Tibbo is the first series created by the company in teak. Comfort, wellbeing and craftsmanship are the focal points of this collection created by Edward Barber and Jay Osgerby.