The new energy of Txxnty Brand Design

Euroluce celebrated its first twenty years by promoting the NewNow.19 competition, the winners of which created new collections for Txxnty Brand Design

Stand Euroluce al Salone del Mobile.Milano
Stand Euroluce al Salone del Mobile.Milano

Puglia-based company, Euroluce, turns 20. To celebrate this important milestone, it promoted the NewNow.19 competition, aimed at young designers. The winners of the competition (Daniel Becker – Berlin, Alberto Ghirardello – Milano, and the Sovrappensiero design studio – Milan) have been included in the Txxnty Brand Design collections.
The objective of the examination of light and its relationship with materials and form, is the proposition of shapes, colours, and effects, creating a deliberate juxtaposition of imagination and reality.

Stand Euroluce al Salone del Mobile.Milano
Stand Euroluce al Salone del Mobile.Milano

The goal of Txxnty Brand Design’s collections is to connect objects and energy to human beings. The objective of the examination of light and its relationship with materials and form, is the proposition of shapes, colours, and effects, creating a deliberate juxtaposition of imagination and reality.

Nobody di Alberto Ghirardello
Nobody di Alberto Ghirardello

In particular, the Nobody lamp by Alberto Ghirardello stands out: three sinuous lines intertwine to create a perfect sphere that illuminates an environment. A soft shape, yet with a strong character that allows this decorative piece to become the protagonist of any space in which it is inserted.

Stand Euroluce al Salone del Mobile.Milano
Stand Euroluce al Salone del Mobile.Milano

Euroluce has made headway in the crowded market of lighting fixtures thanks to the creation of chandeliers that combine crystal and metal and make it possible to offer catalogues with a vast assortment of products.
The result is a collection of elegant, yet not excessively classic, products that are very popular with international clients. In fact, approximately 95% of the company’s revenue (as owner Michele Losito reveals in this interview) comes from abroad.