A revolution at IOC. After over a quarter century of activity and experience, specializing in the office furniture sector as a division of the famous brand Lema, today an overall process of renewal is in progress. Not only does the name change (IOC – International Office Concept becomes IOC Project Partners), along with the image: the form changes as well. No longer just a supplier of quality products, but also a project partner for architects, designers and creative studios.
The new phase in the brand’s history has been implemented with the strategic consulting of Carlo Manfredi, the communication expertise of Annamaria Testa, the graphic vision of Leonardo Sonnoli and the art direction of Raffaella Mangiarotti. A period of transition that cannot help but involve a change of language, also through the pages of the website, which are going through a restyling.
The new developments don’t stop here. IOC Project Partners presents a series of new products that respond to the evolving needs of the world of the offices, with an accent on harmony with residential spaces. Work no longer requires static areas, but takes place in dynamic settings capable of providing comfort and a sense of wellbeing.
One stand-out among the new offerings is Ghisolfa, designed by Raffaella Mangiarotti, composed of acoustic armchairs and sofas that can be frontally coupled to create more isolated, intimate zones. Comfort is provided by the enveloping seat and cushions.
The same designer, who has decided to give the furnishings names from the neighborhoods of Milan, has also created the Gioia ottomans, featuring feet in metal tubing and fine craftsmanship; the Monforte acoustic divider; the large tables for offices and meetings, Sempione and Cordusio; the Corvetto table; and the Magenta chairs.
For IOC Project Partners, the important studio Gensler has designed Solari, an benching system offering electric height adjustment of the worksurface, and the Brera25 desk system, a collection based on elegant forms and refined details. Another reference to Milan is that of Velasca, the meeting pod designed by Monica Armani, capable of forming more intimate spaces in open-plan areas and lounges.