70 years of sacrifice and passion, of failures and accomplishments. Seven decades is a long time and not all companies get there. The road is long and winding. Minotticucine is well aware of this, having just recently celebrated this important milestone with an event in its Milanese showroom open to the public during the Fuorisalone.
The special evening retraced the history of this Verona-based company with a focus on Italian artist and designer Angiolo Giuseppe Fronzoni, who designed the company’s current logo in 2001. His philosophy blends perfectly with that of Minotticucine: the celebrated principle of less is more, coined by Mies van der Rohe, is at the foundation of every project.
The company, founded by Adriano Minotti when he was just 21 years old, got its start in 1949 in Ponton Sant’Ambrogio di Valpolicella, a small town in the province of Verona.
The young founder decided to specialise in the creation of kitchens, immediately meeting with positive response in terms of sales. However, following a tragic loss in the family in the 1980s, Adriano left Minotticucine to his son, Alberto, who decided to undertake a process of innovation, revolutionising the company and eventually developing the Dolcevita model in1992.
Alberto Minotti’s minimalst approach gave a new identity to the company’s production, which ultimately abandoned the modern style for good, becoming an icon of minimalism in the 1990s.
In 2014 Minotticucine was acquired by the Asso Group, another Verona-based company present in the region for almost thirty years, which began its production in the large-scale contract and retail sectors, but which then opened itself up to the world of design through the acquisition of two historic Made in Italy brands: first Maistri and then, of course, Minotticucine.
Today, Minotticucine continues to inaugurate new showrooms, including ones in Miami, Algarve, Seoul, London, and Vienna, which permit the brand to introduce visitors to its world, just like the enormous LED screen TV present at the celebratory evening that acted as a stargate, transporting participants from outside into the store.
