In the brand’s 500 square-meter exhibition area, Art Director Roberto Gobbo has created a display with a Venetian mood that highlights and accentuates Desirée’s connection to its region and to its Venetian roots, harmoniously integrating new products with the companies classic collections.
Désirée presents a wide range of new products designed by prestigious names from the interior design landscape, names that are also quite different from each other in terms of their backgrounds, histories, and origins, but which blend together perfectly in Gobbo’s fanciful set.
An installation created with mirrors welcomes and surprises visitors. The play of reflections recalls light and water, characteristic elements of Venice. At the centre of the installation is the Avì armchair, designed by Jai Jalan (who also designed the Boé) sofa, the first new product by Desirée that one sees and that is destined for an iconic future.
The Image bookcase, designed by Roberto Gobbo, simple and with clean lines, plays with the various environments, marking their limits. Design duo Thun & Rodriguez present the Easton sofa and the Arlon coffee table. Nemu is the name of the small table conceived for Desirée by Setsu&Shinobu Ito. De rigueur the collaboration with Marc Sadler, who this year presents the Monopoli sofa.