In a market like that of interior design, knowing how to respond to consumers’ demands is fundamental. Gianfranco Ferré Home’s 2019 collection represents the brand’s evolution towards a simpler and less elaborate style, in which contemporary forms combine with the use of masculine fabrics like Prince of Wales, pinstripes, and pied-de-poule.
The colour palette includes various shades of grey, blue, and red-purple.
The new products thus follow the path undertaken four years ago and which took a more contemporary turn in 2017. As creative director Livio Ballabio reveals, the brand’s objective is to place clients in a comfort zone.
