For one week ‘Palazzo Versace’ On Via Gesù will be open to the public for a Technicolor experience: a full-immersion into the brand’s creative history dating back to the 1980s, made kaleidoscopic and hyperbolic by the inventive pop style of Sasha Bikoff and the artwork of Andy Dixon. The extremely colourful scenic design on the ground floor, created by the American designer, features the furnishings of the new Versace Home collection, on display on small stages arranged into three imaginary environments – a dining room, a living room, and a bedroom – and interspersed with shiny, star-shaped, rotating podiums dedicated to the Pop Medusa armchairs, the most iconic piece from the Home collection presented at Salone 2019.
Palazzo Versace, Fuorisalone 2019
The source of inspiration for the entire space (with pastel coloured neon lights on the contours of the archways, the mix and match rug on the entire floor area, and the metallic leather upholstery on the furniture) are Versace’s historic prints and the autumn 1994 advertising campaign by Richard Avedon. The walls are adorned with works by Andy Dixon, taken from his recent New York exhibit ‘Look at This Stuff, Isn’t it Neat’, in which he reinterprets the famous Versace prints. Dixon’s gigantic hand-painted shirts, on display in the atrium and in the stairwell and measuring three meters high and two meters wide, were created in collaboration with Donatella Versace and represent the symbolic elements of his art, combining them with the silk textile prints from the brand’s archives, used for its shirts.
Meanwhile, an apartment was created on the building’s main floor, entirely decorated with the collections Home, Bondage, Pop Medusa, Logomania, and Rhapsody, the more Baroque of them all, which also includes a line of tableware for Rosenthal. The newest development for Versace Home is the outdoor collection with the Jungle print, originally created for Jennifer Lopez in 2000.