‘Observe, conceptualise, represent’ is the philosophy that accompanies Poliform Lab, the innovative production unit of this creative brand; a philosophy that David Thulstrup has translated and made his own in an expository concept that emphasises Poliform’s fundamental values.
The showroom within Poliform Lab was, therefore, redesigned by the renown Dutch designer and architect (his studio oversaw the interior design of the Noma Restaurant in Copenhagen) through four different displays, in which transparency, materials, and colours create an all-new narrative journey that speaks for the brand.
Four product stories are represented within four large glass boxes, each one offering a unique experiential mood.
“Poliform Lab is conceived as a centre of ideas and a window into the world of Poliform,” stated David Thulstrup. “That’s why I wanted to use glass boxes within the showroom to present Poliform’s collections in a new light, outside of the usual context in which the company operates, introducing more playful colour combinations and fabrics and reworking the spaces, building independent internal walls.”
The first studio creates a relaxed and relaxing environment, evoked by the colours of the sky, the sea, and the earth. An intense turquoise blue is the background to the three versions of the Santa Monica armchair.
Metropolitan references emerge in the second studio: the dark purple flooring, walls clad in walnut, and faux fur exalt the nuances of the Sydney collection’s white cladding and marble.
We access the bedroom area via the third studio, with a nocturnal and romantic mood. Pastel colours and fluffy lightweight fabrics are paired with a polished Carrara marble architectural wall as the background. The star of the room is the Dream bed with its large headboard upholstered in a soft, lemon-coloured chamois.
The fourth studio, the final chapter in this journey, aims to faithfully interpret the definition of Poliform Lab as a laboratory of ideas left to flow freely in a space that is open to outside influences and contaminations. Thus the materials of Poliform’s furniture (neatly displayed individually in a glass showcase) play the primary roles in an environment that theatrically combines steel, glass, stained oak.