From Ventura Lambrate to Ventura Centrale, during the Fuori Salone 2019 the Organisation in Design will celebrate ten years of intense and constant activity carried out between between Utrecht, Milan, and the various spin-offs in Berlin, London, Kortrijk, New York, and Dubai.
An exhibition format and a circuit that, renewing itself on a cyclical basis, has always supported “the marvellous world of design”, seeking to embrace new developments and future innovation and to tell the stories behind places, projects, products, research, and creativity. Of course locations have always played an important role, also in the perception of cities in transformation and of design, from the semi-abandoned sites of Ventura Lambrate at the very beginning, to the warehouses of the Stazione Centrale, animated since 2017 by the installations of designers and companies, and BASE Milano, which this year is hosting the second edition of Ventura Future.
The stories represented in the installations within the 16 warehouses of Ventura Centrale, located on Via Ferrante Aporti, will be: Aria (Italy), “Come to light”, elegant luminous sculptures created with thin cylindrical elements that create shapes within the space; Noroo Group (Korea), “Tides” by Kwangho Lee x Wang & Söderström; Cramum (Italy), “A Room of My Own”, three young female artists shaping the world; AGC (Japan); Lavazza and Gufram (Italy); Rapt Studio (United States), interactive installation “Tell Me More”; Sky-Frame (Switzerland), immersive installation “A Piece of Sky”, by Stephan Hürlemann; Lensvelt & Modular (Netherlands, Belgium), with a collection of furniture by Maarten van Severen, OMA, Gerrit Rietveld, Maarten Baas, and Fabio Novembre; Weltevree (Netherlands), “Once Upon a Pool”, with new products by Joep van Lieshout, Tom Fereday, and Lex Pott and art director Floris Schoonderbeek; FREITAG (Switzerland), “UNFLUENCER – De-sinning the Designer”, an immersive installation by Georg Lendorff; TAKT PROJECT (Japan), “glow ⇆ grow”, an interactive process between light and growth; Yamaha Corporation Design Laboratory (Japan); Cosentino (Spain), Raytrace by LAYER, Benjamin Hubert uses Dekton® on an architectural scale; Humanscale (United States), “Bodies in Motion”, an exploration of human ergonomics; DNP (Japan); dpot Modern and Contemporary Brazilian furniture (Brazil), “Poetic Geometry” with historic pieces by Geraldo de Barros, Lina Bo Bardi, and Sergio Bernardes, and contemporary pieces by Claudia Moreira Salles and Fernando Prado; and Marten Baas (Netherlands), with the world premier of a special project dedicated to ‘attention ecomìnomy”.
Much more crowded will be the 3,700 square meters of Ventura Future at BASE Milano in the Tortona area, in which the design stories of the more than 60 exhibitors will unfold around several topics that are integral to our future: technology, food, identity, cultural heritage, bio-design, training, and research.
As Fulvia Ramogida (Senior Project and Relationship Manager for Ventura Projects) announces, “With Ventura Future we hope to inspire visitors with a tangible representation of the future. It is stimulating, illuminating, amazing, and educational. Visitors will be able to time travel for one day: seeing, hearing, smelling, and experiencing that which the future has in store.”
Via Ferrante Aporti 9, 20125, Milan
Tuesday 9 April – Saturday 13 April: 10am – 8pm
Sunday 14 April: 10am – 6pm
Via Tortona 54, 20144, Milan
Via Bergognone 34, 20144, Milan
Tuesday 9 April – Saturday 13 April: 9:30am – 8pm
Wednesday 10 April (special evening hours): 8pm – 10pm
Sunday 14 April: 9:30am – 6pm