Visionnaire brings its point of view to Los Angeles

Visionnaire inaugurates its new flagship store in West Hollywood. "Los Angeles is a place that's unique in the world for private projects. It's important to be here" says CEO Andrea Gentilini 

Visionnaire's flagship showroom, Los Angeles
Visionnaire's flagship showroom, Los Angeles
Following the opening event debuting Visionnaire‘s flagship showroom in West Hollywood last week, the Southern California market now has a deeper understanding of the Bologna-based heritage luxury interiors company.
Located on the Robertson Boulevard corridor with neighboring leading names in the industry such as DDC Domus Design Collection, Knoll, Flexform, Cassina and Luminaire, Visionnaire’s approach stands out for its approach to complete “turnkey” projects and the ultimate attention to detail.

“When you talk about L.A., it’s a place that’s unique in the world for private projects,” says CEO Andrea Gentilini. “All the people want to be in L.A. It’s important for us to be here,” noting the growing demand in the city for completed projects that he’s observed in recent years. Prior to opening the brick-and-mortar space, Visionnaire has already undertaken many projects in the area.

With a full crowd able to see up close the custom hand-made pieces created for indoor as well as top-quality outdoor furnishings, spirits were lively at the party, which also featured performances and dramatic birds (including a falcon) visiting from an animal rescue sanctuary.

Flagship store Visionnaire a West Hollywood, Los Angeles
Flagship store Visionnaire West Hollywood, Los Angeles

Also present were Leopold and Eleonore Cavalli, grandchildren of co-founder Vittorio Cavalli, who help run the brand. (Visionnaire is a division of the Cavalli family holding company, IPE srl, based in Bologna and founded in 1959.)
“We’re trying to do something very different, and be very attentive to the genius loci, which means the true soul and spirit and roots of a city,” explains Eleonore Cavalli, who is the head of Art Direction as well as Marketing and Communication, explains. Visionnaire’s presence in every place means understanding the overall context, as well as being closer to the needs of its specific projects that involve closely collaborating with architects and designers.

Flagship store Visionnaire a West Hollywood, Los Angeles
Flagship store Visionnaire West Hollywood, Los Angeles

“We like to understand in depth what the projects are about,” she says. “It’s not a matter of selling single products. It’s about understanding in depth the wishes of the clientele and what fits with the architecture of the project.”

Flagship store Visionnaire a West Hollywood, Los Angeles
Flagship store Visionnaire a West Hollywood, Los Angeles

In the end, Visionnaire is excited to showcase the firm’s mix of comfort and glamor — along with respect for the best forms of Italian traditional craftsmanship and creativity — to the West Coast, and to this design community in particular. “We have the capability to create the atmosphere, and the mood,” Gentilini adds.