A 300 sqm space in the prestigious Petrogradsky island to showcase its philosophy, concept and furnishings: MisuraEmme inaugurates, with its partner Ardefo, its first flagship store in Saint Petersburg.
The connection between the company and Russia was established about twenty years ago: “In Russia we have been present since the late ’90s, we have had the opportunity to gain first-hand experience of the various phases of the economy and I can say with certainty that the interest of the Russian public has never cooled down: the appreciation of creativity and of the manufacturing value of the Italian product, synonymous with quality, has always remained high,” states Ottaviano Borgonovo, co-owner of MisuraEmme.
The data certify the goodness of the choice to focus on the Russian market. Iin 2017 Italy was the second furniture supplier, despite the taste of Russian customers slowly changing. The Italian brand offers bespoke furnishing systems and solutions and offers visitors to the store a journey within the MisuraEmme world, made of elegant and refined furnishings.
The showroom proposes five settings (two living areas, two sleeping areas and a walk-in closet) characterised by a colour mood with natural and earthy tones. Many iconic products decorate the store, such as the famous walk-in closet Palo Alto, the Gaudì table and the Madison modular sofa.
In the sleeping area stand out the slender bed Margareth and the enveloping bed Ghiroletto, without forgetting the Florentia armchair and the Moai coffee table.