Minotti arrives in France, directly at the Vieux Port of Marseilles, once a hub of European commercial traffic. The company’s new store, specialised in the creation of elegant and sophisticated furniture, is located just a few hundred meters from the port, on the lively Rue Paradis.
Inaugurated in collaboration with the Silvera family, the store occupies a surface area of approximately 200 square meters and, as the company’s first concept store in France, represents Minotti’s debut in the country. The store intends to offer an immersive experience through a combination of best-sellers and new products from the 2018 collection, including the Alexander seating system designed by Rodolfo Dordoni, and the Dan table by French designer Christophe Delcourt.
The project was conceived by Minotti Studio, the company’s internal creative laboratory.
The architecture of the spaces is characterised by large arches, floor to ceiling windows, and walls painted in shades of cream and white, alternating with tobacco-coloured wood panels.
The concept store is poised to be a new reference point for professionals and clients interested in the quality and lifestyle provided by this Italian brand.
The inauguration comes after the recent celebrations on occasion of Minotti’s 70th anniversary.