Faber’s three “hero products” are the symbols of its new advertising campaign: Galileo, induction range with integrated hood, and the Glow and Belle hood lighting fixtures. The Marche-based company, a member of the Franke group since 2005, perfectly combines the latest trends in the world of domestic appliances and interior design with the evolution of the kitchen and the rest of the home.
“We are committed to interpreting the evolution of the kitchen, which is increasingly merging with the living room to become a single space, while continuing to occupy a central role in the home and in its social dimensions,” says Dino Giubbilei, Marketing Director for Faber.
Each of these products is paired with a brand ambassador. For Galileo it is chef Andrea Mainardi, chosen to express the concepts of versatility and creativity in the kitchen. The induction range, with waterproof patent, is consistent with the principle expressed by architect Louis Henry Sullivan that “form follows performance”.
Glow and Belle are the crown jewels of the F-Light collection. The first owes its sinuous contours to architect Carlo Colombo and represents the union between design and technology. Glow is enhanced by the Up & Down feature, which makes it possible to lower the hood towards the range when one is cooking and to raise it back up when one has finished, and Airlane, which connects the motor of the hood’s filter to a second motor, installed in the ceiling, that expels the aspirated air outside of the kitchen.
The product’s brand ambassador is, naturally, Carlo Colombo.
Lastly, Belle was inspired by the shape of the tulip and is made up of two distinct bodies that recall flower petals. Gymnast Milena Baldassarri, silver medal winner in the 2018 World Championships, is the brand ambassador for this product and was chosen to embody the concepts of lightness and air purity which Faber is committed to providing.
Serena Sorana, Brand & Communications Manager for the company, explains: “The advertising campaign aims to bolster the general public’s awareness of the brand and to publicise its reputation, exploiting its strong values and distinctive features. Faber is a leader in market quotas and we strive to make it an aspirational brand for its technology and design.”