The 3D World of Magis

Magis, a brand specialising in interior design, participates in the  Stockholm Furniture Fair with various new products, including Sequoia: the stool chosen to furnish the Design Bar

Sequoia di Anderssen & Voll
Sequoia di Anderssen & Voll

Magis is in the spotlight at Stockholm’s Furniture Fair. The company is participating in the exhibition not only as an exhibitor but also as a sponsor of the Design Bar: part exhibit and part high-end restaurant, as well as the venue for the Design & Architecture Talks.

For the second time the Magis stand presents an exclusive design project, one developed by Swedish studio Note to pay homage to and respond to the needs of the Scandinavian market. “We were very happy with the successful collaboration between Magis and Note in 2018. Our objective is to explore the three dimensional world of Magis, seeking a strong and intriguing spatial experience, which Magis’ products provide, with the highest level of design, outstanding performance, and a unique and inquisitive form of expression,” states the company.

Bureaurama, Vitrail, and Sequoia stand out among the products on display at Magis’ stand at the Stockholm Furniture Fair. “What we did for Stockholm was further develop Magis’ 3D world, updating the colour palette and materials used, yet adhering to the same principles which we applied last year. And we intend to push even further, in terms of spatial exploration, for our stand at the next Salone del Mobile in Milan.”

Bureaurama, conceived by Jerszy Seymour, is a series of stools available in tall, medium, and low versions, and aluminium tables with either spray painted or fluorescent coloured surfaces. The seating is conceived for a dynamic office space that is constantly evolving, in which Bureaurama’s light and simple contours fit in perfectly.

Vitrail di Inga Sempé © Studio Sempix
Vitrail di Inga Sempé © Studio Sempix

Meanwhile, the Vitrail collection is the product of Magis’ collaboration with French designer Inga Sempé: eight different models of sophisticated and original mirrors suitable for various environments, like a home’s foyer or living room. A rubber frame embraces the various shapes, making it possible to create four formats: square, rectangular, oval, and round.

Sequoia di Anderssen & Voll
Sequoia di Anderssen & Voll

To create Sequoia, Anderssen & Voll identified a type of structure that was inspired by the technique employed to assemble a bicycle frame. The stool also features simple and minimalist contours and was used to furnish the Design Bar, this too designed by the Norwegian duo, who managed to strike a balance between Japanese and Scandinavian design.