The city’s new Italian design pole will be inaugurated on 25 November with over 50 Made in Italy showrooms, within the exclusive iADC (International Art Design Center): an exposition centre of over 1.5 million square metres that lends itself to becoming the benchmark for the industry throughout Southern China, located in the heart of the Pearl River Delta Economic Corridor.
The complex – owned by the Shenzhen ManJingHua (MJH) Investments Group, which already has a portfolio of over 20 companies and 3,000 employees – has implemented a programme that combines Real Estate and Culture, already tested with the Art Design Center and iD Town, also owned by MJH. The same is true for the new iADC, which combines exposition and commercial areas, artistic districts and educational spaces, as well as business headquarters and hotels.
It is in this extended setting – designed by the Hong Kong studio Rocco Design Architects with interior design by Woods Bagot – that the iADC Mall rises, 12 floors dedicated to an immersive experience in design and art, and specifically in Italian furniture: in 30,000 square metres, divided into the first two floors, ‘La Galleria‘ houses over 50 Italian brands and their respective display windows.
An extraordinary result obtained thanks to the collaboration agreement signed with FederlegnoArredo Eventi: “FLA Eventi has given its patronage to facilitate the contact between this partner and the Italian companies, operating so that the greatest number of brands could have a space in this exclusive context – declared Roberto Cuneo, Head of the International Promotion Office – In addition to the exposition centre, the opening of a Design Museum and spaces dedicated to the contract with mock up apartments is planned, where companies can show their competence and experience in this sector”.