‘A Matter Of Style’

The celebrations for the 70th anniversary of Minotti continue in Shanghai, among the initiatives the documentary film stands out “Minotti Undiscovered. A Matter Of Style”

After the initial celebrations during Milan’s Design Week in April, Minotti took its 70th anniversary on the road to share its remarkable history and splendid heritage with the company’s highly strategic markets.
Retracing the company’s most meaningful milestones, this international initiative, in cooperation with various Minotti partners around the world, reveals the projects developed for the anniversary – the Albert&Ile special editions and the “Minotti Undiscovered.A Matter of Style” documentary-film – to architects, designers, design connoisseurs and journalists.
The next appointment is in Shanghai, for the third edition of the Salone del Mobile.Milano Shanghai that will take place on November 22nd – 24th.

Minotti, Alexander designed by Rodolfo Dordoni
Minotti, Alexander designed by Rodolfo Dordoni

Among the products present in Shanghai Alexander, is a seating system with different forms that can be combined with each other. Squared and curved elements can be used together in the same composition to create areas with an intimate and enveloping atmosphere.

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Minotti, Russell designed by Christophe Delcourt

Recalling the composed style of the Fifties the Russell family consists of a variety of typologies of great appeal that range from the enveloping armchair to the elegant lounge and dining armchairs, the bergère, the soft sofa and the ottoman.
The shape takes up vintage lines, modernising them with an incredibly sophisticated silhouette that involves both the seat cushions and the external covering, which comes in fabric or leather, for a combination of textures of great charm.

Minotti, Granville designed by Christophe Delcourt
Minotti, Granville designed by Christophe Delcourt

Granville is available both in the traditional sofa option and as a more flexible solution of detached islands. Joinable together, the various elements come without fixed backs and armrests and are characterized by the original curved shape of the removable armrest.

Minotti, Dan designed by Christophe Delcourt
Minotti, Dan designed by Christophe Delcourt

Taking inspiration from the minimalist movement, the Dan table combines Minotti‘s savoir-faire with Delcourt’s attention to all the details of a project: from those evident to the eye, to those that can only be guessed.