When China meets Germany

From 22nd to 24th November, for the first time in Shanghai, imm cologne will present the interior design exhibition signed by the most important German brands

Imm cologne is launching interior design days shanghai (idd shanghai) from 22 to
24 November 2018. China has been one of the fastest-growing markets in the
world for years. Products by the German furniture industry are especially
popular and in strong demand on the Chinese market. So it was only natural for
the international interiors show imm cologne to strengthen its connections to
the Chinese design scene, architects, project developers and retailers, and to
establish a cooperation.

The most important growth markets for German furniture are currently the USA
(+9.5%), Russia (+14%) and China (+25.9%). Gerald Böse, President and Chief
Executive Officer of Koelnmesse, says: “No other market that the German furniture
industry exports to is growing as rapidly as the Chinese market. With interior design
days shanghai, we are harnessing the opportunity to present German furniture
design on an exclusive platform to a very design-savvy target audience with strong
purchasing power. We will use the expertise of our Shanghai-based cooperation
partner, Focus Media Co., which has organised many excellent design events,
including Interior Design in China, and numerous cooperations with key media
representatives from the Chinese furniture design sector.”

The German furniture industry is synonymous with product innovations,
international design, high quality and outstanding customer service. All of these
qualities are easily marketed. interior design days shanghai will therefore focus on
presenting German, Austrian and Swiss furniture manufacturers from the premium
and luxury segment to a design-savvy audience of designers, architects, project
developers and discerning end consumers. The line-up of participating
manufacturers includes names such as de Sede, DEDON, DRAENERT, e15, Gloster,
JAB ANSTOETZ INTERIORS, Jan Kath, Kettnaker, KLAFS, Rolf Benz, Schönbuch,
Schramm / interlübke and VOLUME K.

The three days of idd shanghai will be hosted in the exclusive location 800 Show
right in the heart of Shanghai. A trendy building complex formed of old factory
halls, 800 Show is located close to the Shanghai Exhibition Centre.
“We have redefined the benchmark for interiors shows with imm cologne and are
now transferring our expertise to other markets,” says Dick Spierenburg, Creative
Director of imm cologne. “At interior design days shanghai, we can use our
experience in designing attractive exhibition spaces at imm cologne and guarantee
premium exhibitors a perfect showcase and the right infrastructure to ideally
support the impact of the exhibited furniture and furnishings and their message.”
The stands consist of 25-square-metre showrooms with an open design constructed
from light and elegant black metal structures. They will be complemented with a
lounge and bar area.