Change and continuity from Marchi Cucine

After a rebranding process saw the name change from Kitchens Store to Marchi Cucine Store, the brand founded by Gianluigi Marchi is heading to Russia for Salone del Mobile.Milano Moscow

Marchi Cucine is back at Salone del Mobile.Milano Moscow once again this year. Between 10 and 13 October at Crocus Expo’s Pavilion 7, Stand D06, the brand will present the brand-new Bellagio kitchen and unique Loft model to an international audience.

Kitchen Bellagio

Bellagio and Loft seem to encapsulate the versatility of Marchi Cucine. The new model, previewed at EuroCucina during Milan Furniture Fair, has a classic style and a strong personality, combining several different solutions that enable to user to organise their kitchen to fit their specific needs. Bellagio is available in two different paint finishes: chalk white and pearl grey. The cooking area features a mirror splashback, steel doors and an inset cooker hood, with the option to add in side recesses. The worktops and recesses are made from black Marquinia marble, which accentuates and enhances the sophisticated look of the model.

Cucina Loft
Kitchen Loft

In contrast, Loft has a more industrial, contemporary feel with striking attention to detail. Stand-out features include the patchwork-effect steel cooker hood, the double-door fridge freezer and the kitchen’s predominant colour: green. Paired with steel, the colour creates an interesting contrast of textures.

Cucina Nolita
Kitchen Nolita

While some things have stayed the same for the brand, which is back in Russia for another year, 2018 has brought plenty of change – especially on the retail side of the business. Marchi Cucine has refreshed the branding of its stores in Italy and abroad, for example, as well as changing its name from Kitchens Store to Marchi Cucine Store.
The rebranding push was designed to strength the brand’s identity and Italian nature, as founder Gianluigi Marchi explains: “The change stemmed from the need to underline and strengthen our bond with Italy, a country viewed around the world as a pinnacle of master craftsmanship and quality manufacturing.”
In addition to the logos, the core concept behind the stores have changed, with the aim now to create a memorable experience for every visitor.

Cucina Brera 76
Kitchen Brera 76

Take the mono-brand Marchi Cucine store in Viale Umbria 85, Milan, where a “round-the-world tour” has been devised to show off the style and identity of the brand. Ten models are displayed, split into four geographical areas: London, New York, Provence and Paris.

Cucina Granduca
Kitchen Granduca

It’s representative of the evolution of this family business, which still maintains its artisanal spirit and attention to detail while incorporating more cosmopolitan design styles. The four collections on show are Gusto Italiano, with Brera 76 and Lab 40, Vintage, with 1956, Kreola, Loft and Nolita, New Classic, with Operà, and Country’s Dhialma, Granduca and Old England.

Cucina Dhialma
Kitchen Dhialma