Beijing is an ambitious city. The metropolis is seeking to become the Chinese capital of design and, in the wake of the incredible growth of Design Shanghai also organised by Media10, it staged the inaugural edition of Design China Beijing from 20 to 25 September. The National Agricultural Exhibition Center hosted the exhibition with a selection of high quality products of furnishing, lighting, fabrics, accessories, materials and installations from more than 80 brands. The works were divided into three categories: contemporary, classic and luxury design.
The event offered the possibility for the media, design influencers, buyers and leaders of industry to discuss the theme “Inspiration, Nature, Craft and Technology”. The talks were a remarkable success and excited great interest. IFDM could not miss this event. The collaboration with ColorWorks®, a business unit of Clariant, was the main theme of “Aesthetics”, which offered a preview of the new colour trends. The design talk was held by the founder and publisher Paolo Bleve, the editor-in-chief of Regional Book China Johannes Neubacher and Norzihan Aziz, Head of ColorWorks Design Centre of Singapore.
Beijing Design Week also inaugurated the WF Central shopping centre, following up on the collaboration with Maison&Objet. Open from 16 September to 18 November, the pavilion will be the showcase for the projects of the 5 Maison&Objet Designers of the Year: Philippe Nigro, Eugeni Quitllet, Tom Dixon, Nendo and André Fu. Italian companies like Seletti and Magis also took part in the gathering.
