People attending the London Design Festival will be able to visit Laurameroni’s new studio situated on the ground floor of Redcliffe Gardens, in the Earl’s Court area. The space is managed by Director Franco Brizzi and is furnished with the company’s most iconic products.
The studio reflects Laurameroni’s aesthetic concept and style in a sophisticated, elegant space. It is not a showroom designed to sell products to the public, but a form of work tool for the brand’s designers and architects, which will effectively act as a base for collaborations and projects in London. The Alzate Brianza headquarters remains the operational centre where technical solutions requested by customers are developed.
The products in the London showroom are among the Laurameroni brand’s most famous and representative, such as the Drapé Sofa upholstered in velvet with a memory foam seat and characterized by its draped cover. The irregularity of the pleating makes every piece unique and unrepeatable. Another project overseen by Bartoli Design in the studio is Decor Cabinet System. It is a wooden cabinet system with Decor sculpting: a flexible solution that offers different combinations in terms of size and integration with wooden paneling and doors in the same collection. It can be installed in both private and public spaces. The MA20 table lamp by Mark Anderson in the Elements series has a black nickel-plated brass structure and burnished brass covers. It is an original lighting element that is perfect for use in interior spaces.