IFDM, a dynamic and continually evolving magazine, marks a new benchmark for the hospitality world with this book. From IFDM’s distinctive identity stemmed in 2016 an editorial project that amplifies the commitment to encourage the relationship between architects, designers, interior designers and decision makers that influence the structures of the most important hotel brands with their own style and signature. Today this project finds further development in the biannual editions, parallel to the International issue of the Contract&Hospitality Book China Regional: entirely written in Chinese. They aim to reach a specialized target of professionals in the districts of Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Nanjing.
Through this operation in partnership with Liaoning Science & Technology Publishing House, the magazine inaugurates a new Hub in the heart of a country that currently offers the widest business opportunities. For the first time, IFDM will be available in the Book Stores of universities and museums dedicated to architecture and design located in the six districts, as well as in their respective airports. In addition to these windows, there are the Amazon China and Dangdang.com e-commerce platforms.
New content takes pride of place in the pages of the Book, offering a close look at new interpretations of hospitality, where Made in Italy is strongly represented and the keywords are quality & beauty.
The beginning of a project always involves a “cover”. Ours is in “Passion Obsession” red. Certainly a Wonder, but that is not all. Color is the first factor that provokes a positive, attractive reaction, creates an expectation and arouses curiosity. Right up to determining a trend, influenced by attitudes, daily routines, economic and climatic changes and sometimes even by the emotional changes of the planet’s citizens. This fascinating topic is the subject of the new content of the two semi-annual Books. In partnership with ColorWorks and Clariant, we will present the annual forecast that announces the color trends for the future. Four stories told by Judith Van Vliet are always included in the Spring-Summer March edition and Fall-Winter September edition of the IFDM Contract & Hospitality Book, which announces the Color Trends of 2019.