The dark side of Driade

Short film Moonage Daydream may last just 158 seconds, but it’s a unique way of commemorating the 50th anniversary of the Driade brand

The plot is simple – the setting even more so – yet there are many different ways to read this video by Driade, and plenty of scope for interpretation. It won’t be universally liked. It’s provocative and unexpected, particularly for the furniture sector, which is set in its ways, homogenous and always politically correct.

Created by the writer and journalist Gianluigi Recuperati and directed by the young, multi-award-winning director Adriano Valerio, Moonage Daydream tells the tale of two girls on a lone mission to the moon. Instead of returning to Earth, the girls build a habitat on the dark side of the planet – a clear nod to Pink Floyd’s Dark Side of the Moon.

The furniture has the same material feel as the moon itself, while the two women dance and search for the ideal spot on iconic Driade pieces by Starck, Mari and Fukusawa, which have been reinterpreted by the Studio Nucleo and produced in their lunar versions, with 3D printing and regolith used. The uniqueness of the setting – and the innovativeness of the film – lays in the women’s relationship with the universe. It is one of complicity, where art is all-powerful and understated – yet unequivocal – physical contact is the natural finale to an attraction that begins and materialises on Driade design objects, which thus become the cradle of a new dimension.