“How much does design permeates our lives” was the question posed by ADI’s president Luciano Galimberti and that seems to define this XXV edition of the Compasso d’oro and its winning projects, proclaimed yesterday in the Cortile della Rocchetta of Castello Sforzesco in Milan. An edition dedicated to design for everyday life.
16 prizes awarded by the international jury, for projects chosen among the 283 competing products (preselected in the two annual 2016 and 2017 ADI Design Indexes): from Alfa Romeo to Fondazione Prada, from the Artemide lamp to the Boffi faucets, including the Elica hood to the Tubes radiator, the winning projects – symbols of the quality of design sought and promoted by ADI for over sixty years – embrace the widest categories, including books, shoes, installations, compact ice cream stores and much more (in the gallery the complete review).
In addition to the products and their designers, an award was also given to companies and leading figures on the Italian and international scene: the Compasso d’oro for lifetime achievement was awarded to 11 of them in total; in this category, the award went to Giovanni Anzani, Alberto Spinelli and Aldo Spinelli, Poliform’s CEOs; Ernesto Gismondi, founder of Artemide; car designer Chris Bangle (with a consolidated professional career in BMW, after his experiences in Opel, Fiat and Alfa Romeo) and graphic designer Milton Glaser, inventor of the famous “I love New York” logo.
This reciprocal exchange of influences between Italian and international design will be the protagonist of the next Compasso d’oro, in 2020, when for the first time the famous prize will include projects from all over the world, thus integrating the ADI Compasso d’oro International Award (promoted to date with a double edition, in 2015 dedicated to Food Design, and in 2017 to Design for Sport).
Finally, there were also awarded the projects of the university design schools created by young people at their debut, with three prizes and ten certificates of merit for the Targa Giovani.