A new B&B Italia flagship store in Shanghai

B&B Italia has inaugurated a new flagship store in Xintiandi, one of Shanghai's most exclusive neighbourhoods, as a platform of quality and professionalism on a market which is increasingly attentive to design

B&B Italia Shanghai

Opened in partnership with Area Living and completed by Studio Antonio Citterio Patricia Viel, the new B&B Italia flagship store in Shanghai presents the best of B&B Italia collections and aims to provide a highly qualified service to customers, architects and developers in the country, for residential and contract projects.
On these premises, amounting to approximately 700 sqm on two floors, we see the first application in Asia of new exhibition concept materials and types, originally introduced at the company’s Novedrate showroom and subsequently replicated in new York Madison Avenue, Paris and London.
A selection of living and bedroom solutions by B&B Italia and Maxalto, areas characterised by different styles, ranging from minimalist to more decorative manifestations, with focus on the creation of sets which exude ambience, trends and emotion, rather than the traditional articulation of space into rooms.
An international ambience, with walls covered in black and white graphic paper, sophisticated metal mesh dividing elements, reflective ceilings, large back-lit images and large glass cases containing lush tropical plants.