Porada’s new year starts in Paris

A new year of Porada products starts with M&O Paris. A year in which the company, which recently launched its new “Learn, Live, Dream” campaign, celebrates its 70th anniversary

Porada is presenting a rich, sophisticated selection of products in Paris, in which design, materials and processes testify to all-Italian savoire-faire before an international audience.

The exhibited products include Thayl in the new 300 x 130 cm oval version, designed by Gabriele & Oscar Buratti, a solid black walnut table with a top in marble or wood divided into four sections and a metal base. Trunk by Patrick Jouin​ is a table with a tempered glass top, a solid black walnut frame and supports, and a base covered in solid black walnut mounted on a metal slab. Nyan, also designed by Gabriele & Oscar Buratti, is a bed with a structure entirely made of solid black walnut and a frame made of poplar plywood, which, like the headboard, is upholstered with leather or cuoietto leather. Designed by Carlo Ballabio, the Kirk modular sofa also features a solid black walnut base supported by metal feet, a solid wood structure and a covering made of one of the collection’s fabrics. Another notable product is Louis, the armchair designed by Patrick Jouin, which has a solid black walnut structure and seat and a covering featuring fabrics from the collection.

Porada’s products offer functionality and comfort, defining the moments that make up everyday life, as shown in the brand’s new Learn, Live, Dream campaign: the shots in the double-page spread present pieces in the Seventeen collection, focusing above all on Kirk, accompanied by the Dalida bookcase, the Thayl table, the Ella chair and Gary lamp. The single pages feature the Nyan bed and the BayUs nightstand for the bedroom and the Thayl table and Ella chair for the dining room.