After the glories of the ’60s and ’70s and the subsequent decline in interest from the public, wallpaper is now reliving its youth. Credit for this revival, which is part of the inevitable, inherently cyclical nature of the product, is due to a renewed, very lively range offered by several players in the market, who have combined the results of product research with creative subjects. Throughout the history of interior decoration, wallpaper has long been a status symbol of the bourgeoisie, a truly distinctive element that signified wealth. Today, this furnishing complement is more affordable and is available to people with different budgets. The wallpaper revival is primarily due to creativity: many subjects are available, not only for decorating, but also for giving a significant touch to an interior design project, whether it be a residential or contract setting (especially for the hospitality world). Today, thanks to special patented products, wallpaper can also be installed in bathrooms, kitchens and even in outdoor environments.
At Maison & Objet and the concurrent and now regular Déco Off event in the picturesque Saint Germain de Prés district, Paris offers the best of the wallpaper world with well-established brands such as Élitis and Wall&Decò, as well as interesting new entries in the sector like the Italian (despite its foreign name) LondonArt.
Wall & Decò is presenting an exhibition of colorful new products at Maison & Objet with astonishing subjects and intense colors. These include Tujane, designed by Lorenzo De Grandis, which features strong exotic references set amidst vegetation in mysterious blue-green shades, and Nomade, designed by Federico Pepe, which stands out due to its attractive force, marked by the sequential design of the subject and his ‘inquiring’ look.
Paris Nord Villepinte also exhibits Misha with its five landscapes in the new Tour des Voyages collection, which follows the ancient trade routes, depicting great journeys through different cultures and countries.
M&O also hosts the official presentation of the new collaboration between LondonArt and Ferruccio Laviani, who designed Shine On, a “subject that speaks of precious stones, colors, reflections and light, for which I could not find a more suitable name,” explained the author.
To celebrate its anniversary, Élitis staged 30 years of creations in a temporary installation designed by Elizabeth Leriche, a French trendsetter who is always on the lookout for new trends. The exhibition will be held during Paris Déco Off at the La Cour du Marais private house on Rue des Archives. The Élitis 2018 collection will be presented at the same time in the centre of Paris, at two showrooms dedicated to accessories, wall coverings and textiles. The exhibition explores Élitis’ values: it is a very exciting journey that allows you to immerse yourself in the company’s creativity and to witness the vast range of materials that it has used.