What will happen if the digital world changes the rules of trade, transforming once passive consumers into hyper-stimulated and hyper-informed individuals, or if social networks revolutionise the concept of desirability? These reflections underpin the concept guide of this year’s first edition of Maison&Objet (January 19th-23rd), entitled Show-room and developed inside the Espace d’Inspirations. The platform par excellence dedicated to decoration with its three macro-sections – Maison for interior decorations, Objet for concept and retail, and Influences for the luxury, design and architecture segment – M&O focuses on particular on new purchasing dynamics. Vincent Grégoire from the agency NellyRodi who developed the concept, explains: «With the arrival of Instagram in particular, consumers have become advisers and influencers: they are able to share and exhibit their sudden strokes of genius, exhibit and position themselves. This is the new trend we call “Show-Roomization”: it’s no longer the product which makes the consumer, rather it’s the consumer who makes the product. Consumers no longer want to listen to stories, they want to live experiences: showrooms and shops become show and experimentation venues». Espace d’Inspirations becomes an interactive place, actually giving visitors the chance to get to grips with furnishings. The stage of M&O offers a taste of this concept, reinforced by its practical implementation in Déco Off. Indeed over one hundred international fabric editeurs will open their doors to the public all around the city.
Showrooms as themes which have inspired Maison&Objet, or exhibition spaces guiding Déco Off. This major theme embraces the city, defining Paris design week