Natuzzi heralds 2018 with a powerful mix of innovation

Natuzzi Editions presented numerous innovations for 2018 at Imm Cologne, with an exclusive set located in the specific Comfort segment, dedicated to those elements which embody comfort and hospitality: upholstered furniture.

A powerful mix of innovation, which in product terms starts from a new concept of space, where the living room is transformed into a refuge of peace, tranquillity and sharing, enriched by technology at the service of comfort and design.

This is the premise for CubicomfortTM Triple-Motion Technology, an innovative system applied to upholstered furnishing which enables the activation of different and independent recliner mechanisms, as well as the adjustment of headboards, seats, backs, foot and head rests, creating tailored and ergonomic positions for the body.

The sofas Trionfo, Astuzia and Brama are all fitted with this new technology, each characterised by an original design and versatility in terms of upholstery, colour and configuration, based on a new concept of modularity for the effortless adaptation of sofas to the living area.

The latest additions to the 2018 collection feature alongside the eroe models from Natuzzi Editions collections including Spasso, Stupore, Estasi and Talento.

Cologne also saw the presentation of new tools for retail entrepreneurs, including the concept retail gallery, a fundamental element of the Partnership Program Editions, based on the modularity of displayed elements, enabling the adaptation of formats to real interior and business requirements. An important in-store communication format was also presented, supported by offline and digital communication material. Lastly, the exclusive 3D High Definition product Configurator, enables the projection of safas/ armchairs from all angles, for real time, 3D visualisation.