«Given our very careful selection of materials for every product, consumers’ increasing thirst for quality works in our favor; This is the case of the three global markets for Sicis ». This summary is a fully and effective expression of the brand’s positioning in the Chinese market, which is increasingly relevant for the purpose of establishing a relationship with affinity and synergy. This is underpinned by a constant pursuit of exclusivity. The framework defined by the brand’s residential manager, Federico Ferrara , in terms of its approach to the market, also includes a presence in key cities including Shanghai ,Shenzhen , Beijing , Chengdu and other second-tier cities. The company’s expansion strategy also directly promotes architects, designers and developers to keep up to date with the many innovations developed each year.
The brand’s hallmark is its versatility, which enables it to offer a range of complete interior design proposals. «To date, Sicis is the only brand that has been able to provide interior solutions both for the decoration of surfaces (mosaics, marbles, glass sheets …) and for soft decoration (furniture, fabrics, lights …), exclusively using it has produced – remarks president Leo Maurizio Placuzzi – The brand has the firepower to support both the end users and the industry professionals with whole packages, offering the possibility of a fully-decorated Sicis home ».
You can get a sense of the company’s versatile product range at the Salone del Mobile. Milan Shanghai , an exclusive showcase for the new line of tapestries and fabrics presented both as paneling and upholstery. The fabrics have a symbiotic relationship with the Sicis Vetrite ® surface collection (extra-large engineered glass sheets), featuring various dynamic materials and decorations That move from walls to pillows and from floors to the fine details of handles, creating a world of sparkling magic .