Memory, food, technology, history, love, future. Six themes, supposedly universal, related to the present and to the daily life of world citizens of today. Global citizens, digital creators, hyper-connected people who move constantly and through alternative modes in the network, the cities, the society.
This are the guidelines of the Zanotta: Stories exhibition, a story told through the exhibit dedicated to the spaces and the ways of contemporary living, developed in six scenes, or rather six rooms, following a concept designed by Studio Calvi Brambilla.
From the most contemporary collections to the most iconic elements, Zanotta products are designed to create different home scenarios that guiding the stories and everyday life of their protagonists, suggestive and varied interpretations of new residential trends.
“The future is interpreted by Zanotta’s products and its catalog, symbolic and representative pieces,” said Giuliano Mosconi, CEO of Tecno, a company that last February acquired a majority stake of Zanotta, during the inauguration of the exhibition at Fondazione Feltrinelli “We are confident that new consumers will prefer a home image distant from the bourgeois style of their predecessors. Instead, they will have a home enhanced by experience, richer in meaning, less “stylish” but more personal.”
The result is an emotional promenade created by the company’s proposals, in which to reflect, to taste and embrace.