The ICG‘s strategy for residential and contract projects is made of strong partnerships and important presences in prestigious locations and exposure in major capitals. The showroom features a meeting point and development venue with the world of design and buyers who – in hospitality and luxury villas – demand and appreciate professionalism in the work force but also cherish suggestive and appropriate contexts.
On the occasion of the London Design Festival Valcucine inaugurated with its partner Forza its flagship store in Great Portland Street, the heart of Fitzrovia, Marylebone and Mayfair districts, where design can be lived through the year. Driade and Fontanaarte – the other two brands of ICG – have completed the setting of the new showroom.
A vernissage dedicated to art and beauty, where Master Beatrice Venezi’s music (brand ambassador for the communication campaign of Master of Class-Master of Glass by Valcucine) has guided an evening of intense networking.
If London is the reference hub for Europe (and not only), Tokyo is certainly one of the major Eastern cities and Japan is the third largest national economy in the world after the US and China. With the support of the Cleanup partner – Japanese giant for the production and sale of kitchens – a strategic and commercial agreement has been reached for the penetration of the Valcucine brand in the high-quality market. Minamiayoama’s Ginza store is just the first step for a path that will see the two partners harmonize their skills: Valcucine’s technical ability, flexibility and accuracy combined with Cleanup’s knowledge of the Japanese market.