Elements inspires 100%design

With more than 600 exhibitors, 100%design is returning to Olympia London. So many new developments: above all, the arrival of the design guru Max Fraser as content editor for this, the twenty third edition.
This year’s theme is “Elements” and celebrates all the parts that contribute to the success of a product, from the design basics to the components, from the materials to the development processes.
There are five sections: Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands. For the first time, the event will host Dealer Day, a professional programme of meetings, seminars and talks.

In the Gallery, a selection of the brands and novelties on stage