60 firms, 200 events, eight days. These are the main figures of the San Francisco Design Week, back on the scene of the Bay Area, from June 14-22, organized by AIGA SF. Emerging and prominent talents, innovation, influences and trends: these are the protagonists and themes that Design Week intends to develop.
SFDW’s uniqueness is due to the peculiarity of the proposal, which does not provide – unlike twin events in the world – a central exhibition area around which take place meetings and discussions. Conferences, talks, discussions, presentations, seminars are the fulcrums of interest in the event, scattered among 60 design firms, partners of the event. The main features of the show ar to “explore, celebrate and demonstrate San Francisco’s great influence in the design world.”
The program includes an extended calendar of appointments, divided into the most varied categories that embrace the semantic sphere of Design: interior, product, graphics, fashion, business, food, film, industrial, virtual reality, lighting and sound, urban planning and many others.
Among the most interesting events, Introducing Le Corbusier’s Polychromie Architectural, workshop by Drikolor; Innovative Minds Explore Interior Design meeting, featuring top designers Catherine Kwong, Gary Hutton, Jay Jeffers and Eche Martinez, who will reveal their creative processes and strategic thinking. And also, discovering the new Interior Design Trends with Marsh&Clark, the award-winning California-based interior design studio.
Noteworthy, the two evenings organized by Studio Crawl, where guests can get in touch with designers and creators behind proud products, firms and brands in the city; Finally the Casa Castiglioni exhibition organized by CoorItalia and the Fondazione Castiglioni (for the first time in the States), which forms a living space where the creations of the Castiglioni brothers are located.
The exhibition is hosted at The Hub, a central location of the venue that hosts numerous activities during the Design Week, including the opening night, at the scenic Pier 27.