Openings in record time for Calligaris which continues its internationalization project in China aimed at strengthening the brand on a global scale. Beijing, Nanjing and Haikou are the cities chosen for the new stores, inaugurated in late May, a few days apart from each other.
Numerous are the points in common among the spaces, starting from their locations – all into important malls and developed on an area of 220/250 sq. m. The second Calligaris store in Beijing is located at the Mall Easy Home; the Mall Redstar Macalline hosts the one in Nanjing, while the new Haikou Calligaris store is housed on the first floor of the Furniture Mall Easy Home.
The synergies are not over: each store features micro-settings devoted to living, dining and night areas, enriched with cult products as well as “ingenious, intelligent, functional” pieces – in line with the brand philosophy – to enhance to the fullest the vast range of collections.
With these three inaugurations, Calligaris achieves eight stores in China; these openings – together with the ones in early 2017 in NY / Soho, Marbella and the upcoming in Tunis, Long Island (NY), Vancouver and the Store in the Tyson’s Corner Mall near Washington – take part into a plan which focuses its growth strategy on international distribution (already remarkable, with a 70% of export share) and foresees the opening of 20 new stores by the end of the year .