With the opening of a new Lighting Consultancy & Training Center, Artemide strengthen its market share in the Big Apple.
Located at 46th Greene Street, adjacent to Artemide flagship store in SoHo, multi-purpose space is designed to be a venue for architects, designers and lighting designers, a center of expertise that will host training sessions and meetings dedicated to industry professionals.
The location is the perfect background for the launching of the Architectural collections conceived for the North American market, such as the Alphabet of Light piece, designed by the BIG firm – Bjarke Ingels Group and recently awarded with the Red Dot Award, and the innovative patented systems A. Sharping, A. 24, Vector, Olmo.
Along with the technical systems, the products from the Design catalog, including the latest novelties presented at Euroluce, including the lines Yanzi by Neri&Hu, Unterlinden by Hergoz & De Meuron, Orsa by Fosa & Partners, Ameluna designed by Mercedes Benz Style.
For the occasion the new showroom will also exhibit the photographic works by Pierpaolo Ferrari that signs the new Artemide campaign. The exhibition represents a storytelling path through the Artemide lamps, both original and ironic, thanks to the decisive and characterizing use of color, exclusive feature of Ferrari shots.