A fragmentation of the Foscarini logo, creativity, decorative panels, technological research, innovation and commitment to communication. Laviani’s project aims to communicate the company’s two faces, its creative side and its rational side, through an installation that visitors will not forget.
This dual nature can be perceived in the formal rigidity of the outer space, which contrasts with the more playful appearance of the inner space. The heart of the installation is a large glass display case featuring the latest innovations: the unstructured Filo lamp by Andrea Anastasio, the Arumi suspension lamp by Lucidi and Pevere, the cordless, nomadic CRI CRI lamp by Studio Natural, Satellight by Eugeni Quitllet, Superficie by Calvi Brambilla, the blown glass Gem by the Palombas, Plena by Gargioni and Albouy and finally Magia by the Campana brothers.
All the other new products presented at Euroluce, which feature redesigns and new editions, new colors, variants and new sizes, frame this space. There is a social corner where virtual shots are transformed into real photos through software that can capture hashtags on Instagram and send them to a special printer. Foscarini cares deeply about communication with the public: Talkwalker, a platform for social analysis and monitoring, awarded Foscarini first place in the rankings for the top brands on social media during Salone del Mobile week.
