New logo, new website, new cultural and business proposals. Index presents itself with a completely renewed, cooler and more interactive look. The event, already at its 27th edition, will open on May 22 at the Dubai World Trade Center promising an immersive experience in the varied forms of design, in terms of furniture and decoration, from modern design to the most coveted classic.
Design for Senses is in fact the main feature that guides the four days event, creating an imaginary silver thread that intends to appeal the five senses of those who walk through the pavilions of the exhibition area.
Starting from meetings with celebrity names of the industry, talks and seminars: London style icon Henry Holland and luxury guru Bethan Gray will be two of the protagonists of In Conversation; Jo Hamilton, speaker, writer and renowned British interior designer, will head-up the four-day festival’s Design Talks.
The exclusive presence of Harrods, that will sign the VIP lounge in the new luxury lobby at the heart of the show. Harrods Interiors’ concept intends to recreate a green paradise, a forest, an oasis of comfort and luxury that finds expression in the new Harrods of London furniture collection, launched in March and debuting for the first time outside London right at Index Dubai.
Another location to keep in mind is the Index Design Hub, in collaboration with the forecasting agency Scarlet Opus: an area where visitors are inspired by interactive activities and Trend tours to discover the latest trends of the industry.
” What we all love about design is how truly organic it is,” says Samantha Kane Macdonald, Index’s Event Director. ” it’s always changing, developing, growing, and improving. No place mirrors that better than the forest, where the most incredible colours, sounds, textures, smells and tastes combine to create this living, breathing organism that encapsulates everything designers aim to achieve. That’s what we want to achieve with our Design for the Senses theme at this year’s INDEX; an interiors environment that stimulates designers into working with new materials and in new ways – pushing the design cycle on again.”