“We are where we want to be”: this is the slogan of Arrital’s advertising campaign. And Valencia is the company’s most recent destination. It is strengthening its Spanish market, in which the brand has been operating since the early ’90s, with a new single-brand showroom, located near the large Parque Gulliver, the latest of a network of exhibition spaces scattered through the Iberian peninsula and the first in a new series of planned international openings.
If the message of the advertising campaign is to convey a new way of matching the retailer and consumer, then the new showroom is perfectly in tune with this philosophy: a reference point for Arrital, where you can find the brand’s kitchen solutions, notable for their outstanding innovation and materials.
The showroom also features a Materioteka, where retailers and customers can see and touch all the high-quality, customizable materials and finishes produced by the brand.
«Arrital has achieved the goals that it set itself in 2011 with new strategic positioning – comments Mauro Giacomini, CEO of Arrital Spa – recording figures in constant growth during a very recessive historic moment and confirming its place as one of the leading Italian companies in the furniture world. We are now ready to take an important step towards the international market in order to affirm the company’s ability to satisfy customers with high-quality products for all market segments».
