After La Grande Bellezza by Franco Moschini, Poltrona Frau continues along the road of “beauty” with a thematic exhibition devoted to the sleeping area, curated by Roberto Lazzeroni.
Eight products and eight different stories, harmonized in a highly evocative exhibition that aims to represent eight sleeping styles, each of which has its own distinctive character. From the sense of unrestrained sociability conveyed by Lullaby Due, to the romantic Volare dedicated to discreet femininity, to the intellectual Massimosistema Bed, which immediately communicates a sense of relaxation and tradition. The elegant, seductive Aurora Due is a pleasant contrast to the enterprising John-John Bed, inspired by what has been the most courted target in recent years, the millennials. We move from the sociability of the Y Generation to the geometric, enveloping Bretagne Bed, dedicated to those who need solitude. Roberto Lazzeroni and Poltrona Frau’s sleeping area exhibition ends with the GranTorino Coupè Bed, in which the mood hints at sporty personalities and lovers of detail, and with Wong Extra, which evokes the cinematic sets of ’50s romantic comedies.
Many new products mixed with designer pieces from the collection, great attention to colour and a wide range of accessories: versatility is the common thread throughout this challenging, innovative range presented by Roberto Lazzeroni and signed by Poltrona Frau.
This special exhibition will be on display at the showroom until 15 October.