What better occasion than the London Design Festival to inaugurate a new space in the month’s most talked-about city? Flou is aiming to wow the public with a brand-new display area dedicated exclusively to its products at Aram, the historic London showroom.
Situated at 110 Drury Lane in Covent Garden, the space has a welcoming, relaxing atmosphere and focuses on Flou’s bedroom collections, with new products rubbing shoulders with iconic pieces such as the Nathalie bed, designed in 1978 by Vico Magistretti, that made an indelible mark in the history of contemporary design.
Nathalie is joined by other beds, bed linen, transformable furniture, wardrobes, stand-alone pieces, armchairs and furnishing accessories for both sleeping and living quarters: for a concept of ‘total living’ that aims to elegance and comfort.
The initiative is part of Flou’s internationalisation strategy and is the natural evolution of a successful collaboration that has linked the two brands for more than ten years. Located in the heart of London, the Aram building offers the general public, design professionals and their clients the opportunity to look at and experience the best of modern design in an expansive environment.
Photo Credits: Amandine Alessandra