As of today, and for many years to come, the creative kaleidoscope that is Designjunction has a new urban home: King’s Cross. It is a location that perfectly encapsulates the freedom of expression which courses through the veins of the design community of visitors and exhibitors that the event attracts.
Designjunction kicks off today with the theme Immersed in Design and looks set to be one of the best editions yet, with an array of new additions ready to light up the event right through to Sunday 25 September. In the space of just six years, Designjunction has become a must-visit at the London Design Festival, such is the quality of its package of exhibitions, installations, retail experiences, events and workshops.
The army of around 200 exhibitors includes local and international names of the calibre of Design House Stockholm, String, Life Space UX by Sony, Bolon, Another Country, Channels, Morgan, Little Greene, Brokis, Very Good & Proper, TON, Dyke & Dean, Haberdashery, Native Union, Northern Lighting, Rubn, Vita Copenhagen and Melin Tregwynt. Transport for London will again be taking part with no less than three collaborations.
Meanwhile, the four main exhibitions – located around King’s Cross – are completely new and well worth a visit: Cubitt House, The Canopy, Granary Square and The Crossing.
The Crossing welcomes the public: visitors can register here. The area is populated with interactive installations, live demonstrations and shows. Included among the shows is the Transport for London exhibition, which presents a collection created in collaboration with big names in design like Made.com. Last but not least is Native Union, which will wow visitors with its high-tech “jewels”.
Two exhibition floors, 2,500 sq m designed by Satellite Architects, over 70 brands: Cubitt House is one of the four major areas of designjunction. Here visitors can discover the latest lighting trends in the lightjunctionas well as furnishing trends. One of the brands on show is Design House Stockholm, at stand A5, which offers the best of Scandinavian production.
The Canopy is the stage for retail professionals: 70 companies on show, a selection of the best design shops that sell everything from furniture to accessories, ceramics, textiles, high-tech products and fashion. One of the exhibited brands is Design Memorabilia, which assembles and offers the general public iconic objects designed by masters of design, such as Andrea Branzi, Tobia Scarpa and Ettore Sottsass.
Ten little red houses will enliven Granary Square: new concepts and household models will be on show inside each mini-home. The event’s partner, Houzz.co.uk, a platform for renovations and interior work, will offer visitors advice for redoing the look of their home. Dornbracht, a company that specializes in spas and bathrooms, will present an “immersive” experience based on water. The opening party will be held on Wednesday 21, featuring DJ sets, street food and a pop-up bar.
Last but not least, the Dyslexic Design project: an exhibition – in support of the British Dyslexia Association – which explores the connection between dyslexia and the creative industries.Works by the event’s curator, Jim Rokos, are on display, alongside work by Sebastian Bergne, Terence Woodgate, Kristjana S Williams, Tom Raffield, Tina Crawford, Rohan Chhabra and Vitamin.