Stylish goal for Kettal‘s 50 years. Since 1966 the Spanish brand founded by Manuel Alorda aims to a continuous research for outdoor products’ innovation. Numerous the collaborations with designers such as Patricia Urquiola, Rodolfo Dordoni, Ronan and Erwan Bouroullec, with also Doshi Levien, Hella Jongerius and Jasper Morrison, decisive for the international success of the brand.
Internationalization which is one of the purposes supported during the past five decades, sided by the sustainability concept (almost the 100% of varnishes used by Kettal are recyclable and ecological). However the company is moved by creation of timeless and versatile products, innovative and customized, contemporary but functional, based on metal combined with creativity.
The novelties of this year testify Kettal’s philosophy: Stampa, armchair in aluminum designed by Erwan e Ronan Bouroullec, matches multiple working techniques – in order to guarantee resistance – and a modern design of the product. Harmonic fusion of materials present in the high-back seat Cala, ideated by Doshi Levien and inspired by the iconic Emmanuelle, in interlaced-design cord and an aluminum structure. Teak wood is protagonist in Riva, outdoor collection conceived by Jasper Morrison that includes armchairs, tables and sofas. And also Boma by Rodolfo Rodoni, characterized by soft and essential lines, the outdoor textile Geometrics and the new colors “Terrain” for the Roll seat, conditioned by natural landscape.
Numerous initiative follow the design development, such as the Alorda-Derkesen Foundation in Barcelona, a new international point of reference in contemporary art that from 50 years narrates the brand’s eclecticism, not only for products but for high-level design promotion.